Why Nostalgia Marketing Works So Well With Millennials, And How Your Brand Can Benefit
By Lauren Friedman August 2, 2016 Be it choker necklaces, Harry Potter or Pokémon, this summer has felt like a serious blast from the past. As the years go by, we all develop a certain degree of nostalgia for our younger days. The games we played, the food we... Read more
By Tim Nudd July 18, 2016 Virtual reality was the talk of the 2016 Cannes Lions festival. But in truth, most VR entries were underwhelming. The Film jury, for example, gave out just one Lion (a bronze) to a VR project, and jury president Joe Alexander openly admitted it... Read more
Twitter Preps Brands for 2016 Summer Olympics
By David Cohen Jul. 1, 2016 The 2016 Summer Olympic Games begin Aug. 5 in Rio de Janiero, and Twitter shared some tips for advertisers looking to compete. Marketing manager Jay Bavishi said in a blog post that Twitter retained market research firm Research Now to investigate what its U.S. users... Read more
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